A graphic alternative to e-commerce sites to promote Emmaus' commitment to solidarity

Client EMMAUS LABEL
Services Art direction / Logo / Objects / Editions

Emmaus was born 66 years ago to find, with people who are victims of exclusion, solutions that enable them to become active in their lives again. In particular, Emmaus collects, recycles and sells second-hand items.

In order to modernize the movement while remaining faithful to its promise to leave, Emmaus has chosen to launch its own online shop: surprising objects, new collections, recycling tips, backstage salespeople....

Our mission: to offer a graphic alternative to traditional online sales sites at a lower cost while promoting the solidarity commitment of a strong and identity-based movement with a logo, custom-designed typography and a library of icons that can be easily used on all communication media.