An annual report highlighting the new CITEO brand, a reference for circular economy issues.

Client CITEO
Services Art Direction

As part of the merger of Eco-Emballages and Ecofolio in 2017 to form CITEO, created to reduce the environmental impact of companies' packaging and papers, the new annual report was intended to help both promote the new brand and support the benchmark positioning on circular economy issues.

The bearideas agency then imagines a guide to discovering inspiring places that informs as much as it inspires environmental professionals, elected officials in the field, enlightened green consciences.

She calls on us to take up the visual codes of the new travel guides by presenting as many visits as inspiring encounters, advice...