A didactic & typographical work for the prestigious New York Academy of Applied Arts

For the prestigious New York Academy of Applied Arts, a major cultural and historical center for decorative arts and design, but also a national gallery, the ambition was to create a distinctive brand identity that was both artistic and informative.

To do this, we have chosen to develop a decorative typographic work that can be read from all angles and can, therefore, be used flexibly to present a wide variety of works, whatever their format.

In particular, through a folding game, the exhibition calendar is both a booklet and a poster. The logo, also designed to be read from all angles, adapts to the reading direction of the predefined format but also to the dominant colors of the work to be represented.