Reinforce the coherence and proactivity of the SNCF group's speeches on the social web

To manage SNCF's numerous requests with its various audiences on the social web, we, first of all, responded, with their 5th Street consulting agency, to the need to rationalize their digital ecosystem. After an initial organizational audit and a mapping of their presence, all online customer paths were reworked. This first work gave rise to the SNCF Social Room: a team of experts available 7 days a week to respond to all requests on the social web but also an open space and a training place for the internal.

As employees express themselves spontaneously on social networks, we have also set up a #TeamSNCF ambassador program on Twitter (in particular) to help them access exclusive Group news and create opportunities for exchanges between colleagues and managers from all entities.

3.5 million is the number of people exposed each month to the 3300 tweets posted by #TeamSNCF ambassadors.