Meter, or how to create a union brand between two American and German giants?

8,367,180 meters. It is precisely the distance between the American specialist in water activity measuring devices Decagon, and UMS, the German creator of the world's most widely used blood pressure monitors, that gave birth in 2016 to METER Group: the world leader in high-resolution measurement data that support production and processes in the fields of food quality, environmental research and the urban and agricultural sectors.

An identity imagined from this new international brand that was to link the two companies in terms of missions and images in a simple, direct and explicit way while ensuring a graphic design for all the group's entities.