For the young German cosmetics brand, a brand identity developed entirely from...a heart!

For the young German startup, which offers 100% natural and 100% online cosmetic products, a differentiating and identity brand identity was needed that could be implemented at a lower cost.
The idea? Use the heart symbol, free and open-source on all software to represent the world of beauty. You will have understood it, lips facing each other but also "B" for the German Blanda-Beauty love brand which is 100% useful and 0% superfluous. A brand identity developed in print and digital without any graphic adaptation (stickers, packaging, greeting cards, website, business cards, social network stickers, etc.).